Five people walking outdoors in a field with tall grass, some holding smartphones.

About us

fieldmargin makes easy to use software for farmers to help them to manage their business.
Our goal is to make it straight-forward for farmers to keep good farm records by bringing all the information they need together to help make better farming decisions.

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Fanatical about farmers

Led by design and ease of use

Proudly independent

How we got here

fieldmargin originated from the frustrations of founder, Mark, with the outdated farming software that was available when he took over his family’s farming business in Hertfordshire, UK. With his background in software development he knew he could make something better…

As he and the team started looking at how things were done on the farm they noticed how all conversations revolved around a farm map. Whether planning rotations, talking about work or drawing on problem areas. That’s why the fieldmargin app has mapping and visual information at its core.

Since our start in 2014 we have been continually improving the app; adding features based on what our users, farmers, said they wanted and always prioritising keeping the app simple and easy to use.

Today, thousands of farmers around the world use fieldmargin to manage their business, from Australia to Zimbabwe. Farmer feedback is at the core of everything we build.

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Meet the Team

  • Man with a beard wearing a straw hat, floral shirt, and backpack.

    Rob Carter

    CEO

  • A woman smiling in a black vest outdoors with tall plants and trees in the background, black and white photo.

    Camilla Hayselden-Ashby

    FARMING ADVISOR

  • Black-and-white photo of a smiling man with short dark hair and a beard, standing outdoors on a structure with metal beams and city skyline in the background.

    Ben Parker

    FULL STACK DEVELOPER

  • Black and white portrait of a man with short dark hair, glasses, wearing a button-up shirt, looking directly at the camera.

    Lluis Gerard

    IOS DEVELOPER

  • A young man with short hair wearing a dark jacket, standing outdoors in front of a rocky landscape. There is another person in the background.

    Lewis Baker

    ANDROID DEVELOPER

  • Silhouette of a person's head with a large question mark over the face

    You?

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“Producing quality pineapples with good yields is down to attention to detail, a strong team and making the most of all the tools available to you. I have really enjoyed using fieldmargin so far and I think it is the future.”
Paul Vergara, Pineapple Farmer, Panama

A ripe pineapple on a plant surrounded by long, spiky green leaves.

Our farmers use fieldmargin with

  • Rural Payments Agency Logo
  • Logo of the John Deere Operations Center.
  • Gray background with white text reading 'Natural England'.
  • Logo for GLOBALG.A.P., featuring a gray letter G with a textured pattern and the words 'GLOBALG.A.P.' below.
  • Red Tractor certified standards badge with a tractor and a check mark
  • Line drawing of a person standing in front of a blackboard, writing with chalk.
  • Logo with the text 'OF & G ORGANIC' and a stylized grey and white graphic